Over the next 20 years, some $25 trillion will be passed to women through divorce, death of spouse or inheritance. They already make up just under half of the nation's millionaires. Combined with their growing earning and wealth-creation power, women may account for up for two thirds of the nation's wealth by 2030.
Those numbers have financial industry salivating over how to serve the women's market. Private bankers, brokers, trust companies, family offices and wealth managers are all asking the same question: What do wealthy women want?
A new survey from The Family Wealth Advisors Council, a network of independent wealth advisers, gives some clues. Women, it says, want their advisers to understand their "life pictures" and "financial journeys" rather than just their investments. (Men, by contrast, might hang up if their broker asked about their "life picture".)
独立理财顾问组织The Family Wealth Advisors Council进行的一项新调查提供了一些线索。报告说，女性希望理财顾问理解她们的“人生图景”和“财务经历”，而不止是她们的投资。（与此相反，如果男富翁的理财顾问打电话询问他们的“人生图景”，他们可能会挂断电话。）
Fully 96% of the 550 female-millionaire respondents said it is "important for their financial advisers to spend a significant amount of time up-front to understand their entire life picture, not just their finances," the study said.
The report also said the women millionaires want their advisers to understand them "in terms of their unique profiles and values," and not to stereotyped by gender or "talked down to." They also want an adviser who "recognizes the importance of an authentic relationship."
A majority of the single, widowed or divorced women-millionaires said they reach out to their financial advisers on non-financial matters. The study said working women reach out to their advisers for some "out-of-the-box" advice: from support on personal-health issues to family disputes, life coaching and other personal matters, the study said.
"Each successful woman is on a unique journey, and she expects her adviser to travel along with her," the study says. "The woman client will typically choose an adviser who listens well and can respond with case studies or anecdotes that illustrate the adviser's experience with similar clients."
How do you think wealthy women and men are different when it comes to financial advice?